Patriot Capital, a multi-strategy middle market investment firm, is pleased to announce an add-on subordinated debt and equity co-investment alongside Audax Private Equity’s portfolio company, PlayMonster LLC. Patriot’s investment supported PlayMonster’s acquisition of Ann Williams Group, a leading manufacturer of award-winning, innovative craft and activity kits for all ages. With wide distribution across key mass retailers, including Target, Nordstrom, Michaels, plus specialty and independent retail channels, Ann Williams has sold millions of kits to generations of inspired makers worldwide.
The addition of Michigan-based Ann Williams Group further scales PlayMonster’s footprint in the growing craft and activity toy industry category, complementing current activity brands including Spirograph, Colorforms, Latchkits, Face Paintoos, and more. Brands that will join the PlayMonster lineup as part of the acquisition include Craft-tastic®, Loopdedoo®, Craft Crush®, Loopdeloom®, and Sticker & Chill™.
Headquartered in Beloit, Wisconsin, PlayMonster is a leading international toy and game company. The company’s diversified portfolio of games and toys for all ages features brands such as Yeti in My Spaghetti, 5 Second Rule, My Fairy Garden, and Relative Insanity. PlayMonster products are distributed through mass, e-commerce, and specialty retailer channels across the U.S. and U.K. Patriot Capital originally invested in PlayMonster in December 2019 in support of its acquisition of Kahootz, Inc.